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There is no fixed price for choosing how much to spend on digital marketing. What you can do is check the initial funding, revenue and business goals, as well as the performance of the competition. 5) Allocate as much funding as possible to the right channels Once the brand's priorities are clear, you can have an idea of ​​which marketing channels are best used to achieve your goals. The allocation of marketing expenses can thus begin. Choose which channels (content marketing, email marketing, social media marketing, mobile marketing) have the greatest impact on achieving your goals and invest in these.

It is better to make these choices rather than spread the budget over too many channels that it is not possible to support. Furthermore, it is good to keep a fund aside to perhaps satisfy some last minute requests web designs and development service that were not planned. 6) Chase success When investing money in marketing it is important to record every step to keep track of any evolution of the campaign. Google Analytics is the tool that can help you monitor the situation and control social media marketing . This way you can get quick feedback on whether or not your campaign was successful. Being organized is the key to achieving your goals.



The aim is to increase sales, strengthen the value of your brand and increase ROI. It is essential to know your team, strengths and weaknesses, target market, customers and various costs. Following the marketing strategy is the basis for building marketing plans, future campaigns and drawing up the budget. Return to index 4 Mistakes not to make in 2020 when defining your marketing budget When defining your marketing budget, be careful not to make one of these 4 mistakes : 1. Neglect the research before you begin When it comes to setting and allocating a budget, you don't want to go with a "best guess." You want to do detailed research to make sure you have a realistic expectation of how much everything costs.