And you have to already have an answer prepared for each of those two possibilities; will you send a reminder? A link to a post? Having your B2B sales funnel well thought out from the start and continually reviewing it to optimize it is the only way to achieve a good percentage of sales. Establish when the lead will pass on to the sales team Here again we have lead scoring . What score will send your leads to the sales department to start preparing for the closing? It's time to fix it. to give your sales teams to manage that lead .
Think that the more information they have about it, the easier it will be for them to propose the sale and get a closing. Therefore, having a detailed profile of each lead and their history of activity with your company is vital sowith Belgium phone number list more that your agents can manage the sale. efficiently and successfully. Analyze the results In marketing it is crucial to measure results. And in the case of a lead nurturing strategy, it is advisable to take into account all the conversion processes throughout the funnel.
The Lead to Opportunity : same approach, but applied to the conversion in the next phase of the funnel , the one that prepares the lead for the sale, in this case through the lead nurturing strategy . How many of the prospects that entered the funnel are actually ready to buy your software ? The Lead to Sale : the final metric. What percentage of sales opportunities ended in closing? Designing a good lead nurturing strategy —like any other strategy— has its intricacies, but once you know the steps to do it, it is easier than it may seem at first.
Also take into account what tools you are going
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