Getting Google to position your site at the top of the SERPs is everyone's goal. For this, internal and external links must be taken into account, since their proper use brings greater visibility to your site. Find out what they are about and how to improve them. SHARE: When planning a link building strategy, it is important to know the difference between an internal and external link . While both are relevant to ranking well, links to pages within your site are easier to control. For their part, those that lead to other domains must be carefully selected. In this article, you will learn the difference between internal and external links, as well as the role of each in your SEO strategy. What are internal links? Internal links are links that direct the user from one page to another on the same domain .
They are very common in the main navigation menu. For example, when you visit an online flower shop you will find categories for each product. The scheme Phone Number List may be similar to the following: Weddings ––>r-weddings Anniversary/flowers-for-funeral In an SEO context, these types of links help establish the architecture of the site and distribute equity or "link juice" . That is, to "transfer" value from one page to another. In this way, all the URLs on your site will receive attention from search engines and will have a chance to rank. On the other hand, internal links play a valuable role in helping Google crawl and index websites. When the search engine indexes a site, it considers the internal link structure to find all the pages on a site and understand how they are related to each other.
Following the example of the flower shop, internal links are key for search engines to understand the niche of your business and the types of products you offer. This visibility is important for your site to appear in Google results when a customer searches for these products in the area. What are external links? An external link is a link that points from one website to another . These are relevant to SEO as they indicate to search engines that a domain provides useful and trustworthy information. Google uses external links as one of its ranking factors to give websites a score based on their quality and trustworthiness. The more popular sites link to your domain, the more authority you have on the subject and, therefore, the more chances you have to rank. Now, it is essential that you know that external links benefit both the origin website and the destination domain.
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