Why and how to implement an omnichannel strategy?

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zahan119
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Joined: Tue Jan 24, 2023 7:15 am

Why and how to implement an omnichannel strategy?

Post by zahan119 »

In Digital Marketing, experts often use the terms “multichannel”, “cross-channel”, but also “omnichannel. At first glance, these different strategies appear to be similar. Indeed, their common goal is to acquire, engage and retain your customers. But in reality, these 3 terms represent different ways of working. I recently had an exchange with Syril TIAR , founder of the Syril Digital agency, and asked him to talk to us about omnichannel strategy.

Table of contents Omnichannel, what is it? Omnichannel refers to the fact that all possible contact and sales channels between the company and its Italy Phone Number List customers are used. The points of contact are as much taken at the initiative of customers or prospects as those emanating from the company. Omnichannel also incorporates the fact that these touchpoints can be used simultaneously. For example, a consumer visits your website while in one of your stores.

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To master this approach, you need to break down all marketing silos to get a 360° view of the customer to optimize the customer experience. Technically, this also requires the establishment of a single customer repository . What is the difference between Multichannel and Omnichannel? Multi-channel consists of multiplying the points of contact between companies and consumers.
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